Business

The Persuaders

Presented by Alex Gibson

Alex Gibson The Persuaders May 2025
Friday 12:00 pm 12:30 pm

About

The Persuaders is Dublin’s premier marketing show, providing an in-depth look at the latest in advertising, digital trends, sales promotions, sponsorships, and direct marketing. Hosted by Alex Gibson, Ireland’s longest-running business programme has been a staple since 2000. Each week, Alex interviews top marketing experts, both Irish and international, offering listeners invaluable insights into the world of marketing and business. The show also features reports from major Irish marketing conferences, keeping listeners up to date with the industry’s key events.

With over two decades of experience in the industry, Alex is also the Assistant Head of the School of Marketing at Technological University Dublin. His exceptional contributions to the field have earned him the Irish Marketing Educator of the Year award, a Fellowship from the Marketing Institute of Ireland, and the Podcaster of the Year award from the Irish Internet Association. Tune in for expert analysis, top marketing tips, and everything you need to succeed in today’s competitive business world.

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